Nokia Lumia Live To Launch The Nokia Lumia 800 Smartphone – Spectacle [Brands Pushing Boundaries]

Nokia Lumia Live To Launch The Nokia Lumia 800 Smartphone - Spectacle

LONDON, UNITED KINGDOM – NOVEMBER 28: A general view during Nokia’s Lumia Live launch of the Lumia 800 Smartphone at Millbank Tower on November 28, 2011 in London, England. Millbank Tower on the banks of the River Thames was turned into a living, breathing entity as Nokia celebrated the launch of the Nokia Lumia 800 smartphone with the most spectacular light show the capital has ever seen. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 4D images onto the structure, making it seem like huge butterflies were flying across the London skyline and that the tower was spinning around. Surrounding lights were turned off for the spectacular show, accompanied by music from super producer deadmau5, who created exclusive remixes for the performance adding the 4th dimension. (Photo by Richard Pohle/Nokia via WireImage)