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African Angel: With Immediate Effect 17 February 2012 4:21 PM | No CommentsImagine if you could see the benefits of donation as soon as you drop your change into the collection box? In an innovative campaign created by OgilvyAction in Germany, the...
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Creating Engaging Brand Experiences / A Lounge Group Report 03 February 2012 11:49 AM | No CommentsThe Lounge Group uses intelligence and insight to develop effective brand experiences that truly engage with the target audience. We’re therefore constantly in touch with what’s driving consumers and have...
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Blog/
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African Angel: With Immediate Effect
Posted on February 17, 2012 | No CommentsImagine if you could see the benefits of donation as soon as you drop your change into the collection box? In an innovative campaign created by OgilvyAction in Germany, the...
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Creating Engaging Brand Experiences / A Lounge Group Report
Posted on February 3, 2012 | No CommentsThe Lounge Group uses intelligence and insight to develop effective brand experiences that truly engage with the target audience. We’re therefore constantly in touch with what’s driving consumers and have...
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Are You Experienced?
Posted on January 26, 2012 | No CommentsCheck out how brands are using experiential marketing and creating a tangible impact on sales in the process… We were recently featured in The Grocer Magazine’s ‘Are You Experienced?’ article,...
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Tropicana’s ‘Trafalgar Sun’
Posted on January 23, 2012 | No CommentsHow many of us dread crawling out of bed in the morning and commuting to work when it’s still dark outside? Who hates the slow crawl back in the depths...
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IKEA pop up apartment inside Auber metro Station in Paris
Posted on January 13, 2012 | No CommentsThe world’s most famous flat packed furniture giant has unveiled an innovative and unique experiential campaign called ‘The IKEA Apartment- 54 square meter Ideas to Life’. Building an entire apartment...
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All About Me: Brands putting the individual first
Posted on January 4, 2012 | No CommentsThis month The Lounge Group addresses the theme of individuality in our latest trend report from our Insight and Strategy team. ‘All about me’ is about brands putting the individual...