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McDonald’s Inflatable Experiential Lounge 17 May 2012 5:18 PM | No CommentsDon’t have the party at your place! Tasked with encouraging parents to have their kids’ parties at McDonald’s restaurants, agency DDB raised awareness of why you shouldn’t house your own...
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Tropicana Twister Waterfall Promotional Activity 10 May 2012 3:06 PM | No CommentsTropicana gives in store promotion a new twist with Waterfall AR activity. The Pepsico owned juice drink brand Tropicana, has recently unveiled a new product extension ‘Tropicana Twister’ making use of...
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Blog/
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Sampling is dead. Long Live the brand experience.
Posted on April 11, 2012 | No CommentsAre the days of traditional sampling dead? We think so. Here we explore how getting product into consumers’ hands is becoming more exciting. We’ve all been there…whether it’s making our...
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KOTEX – the first Pinterest Consumer Marketing Campaign
Posted on March 30, 2012 | No CommentsThis nice little campaign from normally uninspiring brand Kotex has been gaining a lot of attention this week, chiefly for being dubbed the first real campaign using social media runway...
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McDonalds ‘Come As You Are’
Posted on March 7, 2012 | No CommentsEven when you’re one of the top Global superbrands, you can’t expect your customers to be loyal unless there’s a deeper level of engagement that earns brand loyalty. They need...
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A Bourjois Boutique: How To make a lasting Brand Impression
Posted on February 24, 2012 | No CommentsSo London fashion week sadly had to end earlier this week but fear not, the memory lives on for Bourjois with their Bourjois Boutique mini series. Or does it? ...
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African Angel: With Immediate Effect
Posted on February 17, 2012 | No CommentsImagine if you could see the benefits of donation as soon as you drop your change into the collection box? In an innovative campaign created by OgilvyAction in Germany, the...
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Creating Engaging Brand Experiences / A Lounge Group Report
Posted on February 3, 2012 | No CommentsThe Lounge Group uses intelligence and insight to develop effective brand experiences that truly engage with the target audience. We’re therefore constantly in touch with what’s driving consumers and have...