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McDonald’s Inflatable Experiential Lounge 17 May 2012 5:18 PM | No CommentsDon’t have the party at your place! Tasked with encouraging parents to have their kids’ parties at McDonald’s restaurants, agency DDB raised awareness of why you shouldn’t house your own...
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Tropicana Twister Waterfall Promotional Activity 10 May 2012 3:06 PM | No CommentsTropicana gives in store promotion a new twist with Waterfall AR activity. The Pepsico owned juice drink brand Tropicana, has recently unveiled a new product extension ‘Tropicana Twister’ making use of...
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BGH Big Noses Discount
Posted on October 7, 2011 | No CommentsBGH promotes new line of silent air conditioners with ‘Big Nose,’ an integrated advertising campaign offering 25% discounts to people with big noses. It’s not the first time we’ve reported...
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The Lounge Group is featured in The Guardian
Posted on September 29, 2011 | No CommentsThis article was featured in The Guardian on Monday 24th October. ...
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Challenge: Embracing the Competitive Spirit
Posted on September 19, 2011 | No CommentsThe Lounge Group tackles the theme of ‘challenge’ in this months trend report. ‘Challenge’ is all about brands embracing their own competitive spirit and that of their consumers by taking...
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Ads made out of Real Bacteria. Now That’s Viral
Posted on September 16, 2011 | No CommentsIn a new meaning to the word advertising ‘culture’, the billboard for Steven Soderbergh’s new film Contagion is brought to life – literally – in downtown Toronto. Building on the...
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The Black Diamond Experience
Posted on September 5, 2011 | No CommentsJust last week, two of us from here at The Lounge Group were lucky enough to receive intriguing invitations requesting their presence in Stella’s extremely exclusive Black Diamond Experience. Hear...
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Join the Mint Revolution with Havana Club
Posted on August 24, 2011 | No CommentsLatest work/ As part of a campaign for Havana Club, we’re working with guerilla gardener, Richard Reynolds, to inspire people to not only demand the freshest Cuban Mojito, but to...