Don’t have the party at your place!
Tasked with encouraging parents to have their kids’ parties at McDonald’s restaurants, agency DDB raised awareness of why you shouldn’t house your own parties in home, by showcasing exactly what kids get up to when left to ‘have fun’ at free reign.
To educate parents, and bring to life the key brand message, an inflatable lounge was erected at a local shopping centre. Designed to physically resemble a lounge – inclusive of wallpaper, pictures, sofas tv, cabinet and coffee table – children were given freedom to ‘play’ just as they would altogether in their own home.
Well this certainly proved to be an eye opener for patents watching in! With the kids’ actions doing all the talking, the results were most effective. Bookings for McDonald’s kids’ parties increased by 30% in just one week.
This shows the unique power of experiential to educate participants and observers to a key brand proposition and core message. That booking increased by 30% in just one week, points solely to the fact that an engaging brand experience has the real ability to influence and change consumer behavior.
Interestingly, store owners also enquired about ordering jumping castles for their own stores on a permanent basis, indicating that the unique engagement and welcomed interaction of this engaging experience, got people talking and positive WOM rapidly spread. Likewise, with surrounding shops asking for its return due to a spike in their own business, again highlights that a relevant branded experience has the ability to increase footfall and sales. It is worth noting that this must be the case for both short and long term sales if local businesses felt its return would be equally well received by consumers a second time around!
Check out the video below for what happens when the kids are let loose in the inflatable lounge…