Are the days of traditional sampling dead? We think so. Here we explore how getting product into consumers’ hands is becoming more exciting.
We’ve all been there…whether it’s making our way through a busy train station or ambling through a high street – we’re struck by a branded presence and handed a sample.
From bread to booze, cereal to soap – sampling is typically an FMCG’s first and only choice in terms of getting their brand into the consumer’s hand. Particularly a new product launch.
However, we know that consumers are wising up. The interruption age is truly dead. To get consumers to understand the benefits of your brand, your activity needs to run deeper. Open up the pdf below and we will tell you the what, why and how.