Lynx have always been at the forefront of helping guys to get ahead in the mating game and this summer The Lounge Group helped Lynx to kick off a brand new craze – social showering. The phenomenon started when Lynx introduced their new formulation shower gel – and guys began to realise that with Lynx’s help, the cleaner they are, the dirtier they get.

In order to give guys the tools to get ahead in the mating game, Lynx built a giant shower – capable of showering over 150 people simultaneously and installed it on the beach in Bournemouth.

Temperatures soared as stunning Lynx ‘Mynxes’, struck by the Lynx Effect ran towards one lucky Lynx fan. Others joined them and soon 152 people were lathering up together, smashing their way to a brand new Guinness World Record for showering together.

With more social ‘showerers’ ought there Lynx are off to V festival this weekend with their six new seductive shower gels to provide festival goers with the chance to enjoy the ultimate shower experience.

Throughout this weekend, thousands of guys will soak up the party atmosphere whilst being lathered up and hosed down by Lynx lovelies.

So for those heading to V festival this weekend, join us at the Lynx Giant Shower. Don’t forget, the cleaner you are, the dirtier you get.

To view the Guinness World Record being broken at Bournemouth, visit www.facebook.com/lynxeffectuk