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African Angel: With Immediate Effect 17 February 2012 4:21 PM | No CommentsImagine if you could see the benefits of donation as soon as you drop your change into the collection box? In an innovative campaign created by OgilvyAction in Germany, the...
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Creating Engaging Brand Experiences / A Lounge Group Report 03 February 2012 11:49 AM | No CommentsThe Lounge Group uses intelligence and insight to develop effective brand experiences that truly engage with the target audience. We’re therefore constantly in touch with what’s driving consumers and have...
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havana club/
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How we used gardening to promote the genuine Mojito
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Join the Mint Revolution with Havana Club
Posted on August 24, 2011 | No CommentsLatest work/ As part of a campaign for Havana Club, we’re working with guerilla gardener, Richard Reynolds, to inspire people to not only demand the freshest Cuban Mojito, but to...
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Turning the everyday into art: Havana Club with Remi/Rough
Posted on June 24, 2011 | No CommentsLatest work/ Habaneros, the people of Havana, pride themselves on their resourcefulness and creativity – using what they have to create the things they need. From developing urban gardens to...
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How we captured the spirit of Havana
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Nash Money Sneaker Speakers for Havana Club
Posted on March 11, 2011 | No CommentsWe’re not ashamed at The Lounge to admit that we can be the world’s biggest geeks when something captures our imagination...
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The Lounge
Posted on October 7, 2010 | No CommentsWe were featured in Campaign last week about our partnership with Pernod Ricard’s Havana Club. Having carried out an in-depth consumer insight project for the brand, we’re now working with...