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Shopper Behaviour: Gaining trust can be a matter of survival 13 May 2013 1:41 PM | No CommentsWith 65% agreeing that offline interactions are more fulfilling than those online, it has never been more important to ensure offline brand experiences live up to consumers’ expectations Drawing on...
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7Up Melting Vending Machine 09 May 2013 11:47 AM | No CommentsExperiential marketing done simply yet effectively with innovative vending machine in Buenos Aeries Cast from ice, The Melting Machine, appeared on the street of Buenos Aires offering passers-by a perfectly cold drink on...
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in store promotion/
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Unilever reappraises approach as in-store promotions beat social media ROI
Posted on March 5, 2013 | No CommentsIt comes as no surprise to the experiential industry that Unilever are moving away from their famed ‘heavy’ digital investment. The reason? Greater ROI can be found elsewhere. Unilever has...
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Tropicana Twister Waterfall Promotional Activity
Posted on May 10, 2012 | No CommentsTropicana gives in store promotion a new twist with Waterfall AR activity. The Pepsico owned juice drink brand Tropicana, has recently unveiled a new product extension ‘Tropicana Twister’ making use of...
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BGH Big Noses Discount
Posted on October 7, 2011 | No CommentsBGH promotes new line of silent air conditioners with ‘Big Nose,’ an integrated advertising campaign offering 25% discounts to people with big noses. It’s not the first time we’ve reported...