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McDonald’s Inflatable Experiential Lounge 17 May 2012 5:18 PM | No CommentsDon’t have the party at your place! Tasked with encouraging parents to have their kids’ parties at McDonald’s restaurants, agency DDB raised awareness of why you shouldn’t house your own...
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Tropicana Twister Waterfall Promotional Activity 10 May 2012 3:06 PM | No CommentsTropicana gives in store promotion a new twist with Waterfall AR activity. The Pepsico owned juice drink brand Tropicana, has recently unveiled a new product extension ‘Tropicana Twister’ making use of...
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Insight/
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Challenge: Embracing the Competitive Spirit
Posted on September 19, 2011 | No CommentsThe Lounge Group tackles the theme of ‘challenge’ in this months trend report. ‘Challenge’ is all about brands embracing their own competitive spirit and that of their consumers by taking...
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Sampling Discovery: Kate Spade’s Twirl
Posted on May 27, 2011 | No CommentsThis post was first published in The Lounge’s May Insight Mailer on “Discovery”, which we sure didn’t want to keep from our blog readers! We will be blogging more examples...
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Three latest consumer trends
Posted on April 26, 2011 | No CommentsThrough our consumer network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: 1. Planned Spontaneity 2. Making the Mundane Fun 3. The...
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Coca-Cola Burn Community
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Philips Avent New Mums
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The Digital Social Life of Tweens