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Talisker Ergo Powered Cinema 23 May 2013 12:38 PM | No CommentsA World Record Breaking Event ‘Through Hell & High Water’ with James Cracknell and Talisker Storm Whisky With very little information beforehand, those who had signed up to the free...
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Shopper Behaviour: Gaining trust can be a matter of survival 13 May 2013 1:41 PM | No CommentsWith 65% agreeing that offline interactions are more fulfilling than those online, it has never been more important to ensure offline brand experiences live up to consumers’ expectations Drawing on...
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Insight/
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Challenge: Embracing the Competitive Spirit
Posted on September 19, 2011 | No CommentsThe Lounge Group tackles the theme of ‘challenge’ in this months trend report. ‘Challenge’ is all about brands embracing their own competitive spirit and that of their consumers by taking...
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Sampling Discovery: Kate Spade’s Twirl
Posted on May 27, 2011 | No CommentsThis post was first published in The Lounge’s May Insight Mailer on “Discovery”, which we sure didn’t want to keep from our blog readers! We will be blogging more examples...
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Three latest consumer trends
Posted on April 26, 2011 | No CommentsThrough our consumer network and panel of Trend Hunters we’ve identified three consumer trends that are gaining momentum in 2011: 1. Planned Spontaneity 2. Making the Mundane Fun 3. The...
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