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Shopper Behaviour: Gaining trust can be a matter of survival 13 May 2013 1:41 PM | No CommentsWith 65% agreeing that offline interactions are more fulfilling than those online, it has never been more important to ensure offline brand experiences live up to consumers’ expectations Drawing on...
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7Up Melting Vending Machine 09 May 2013 11:47 AM | No CommentsExperiential marketing done simply yet effectively with innovative vending machine in Buenos Aeries Cast from ice, The Melting Machine, appeared on the street of Buenos Aires offering passers-by a perfectly cold drink on...
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shopper marketing/
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Shopper Behaviour: Gaining trust can be a matter of survival
Posted on May 13, 2013 | No CommentsWith 65% agreeing that offline interactions are more fulfilling than those online, it has never been more important to ensure offline brand experiences live up to consumers’ expectations Drawing on...
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Tropicana Twister Waterfall Promotional Activity
Posted on May 10, 2012 | No CommentsTropicana gives in store promotion a new twist with Waterfall AR activity. The Pepsico owned juice drink brand Tropicana, has recently unveiled a new product extension ‘Tropicana Twister’ making use of...