Tropicana gives in store promotion a new twist with Waterfall AR activity.

The Pepsico owned juice drink brand Tropicana, has recently unveiled a new product extension ‘Tropicana Twister’ making use of innovative new technology to raise awareness amongst shoppers of the water content in the fruit based drink. Aligning Tropicana Twister with the great wisdom of Mother Nature herself – she is able to count the water content of all fruits down to the very last drop – the brand encourages shoppers to place various fruits on a sensor to find out the exact water content of their picked fruit.

The shopper is educated on the percentage water content of via a waterfall themed recognition based technology that uses cascading rain to spell out the name of the fruit before revealing, via AR water droplets, the percentage water content. Once the fruit has been recognised, the AR is instantly activated showing the unique power of mother nature herself. Check out the video below!

Tropicana has long aligned itself unforgettably with ‘brighter mornings’and is now extending it’s natural roots to being at one with mother nature herself. Without the use of such interactive technology, I would venture to say this alignement would unfortunately be lost due to the looseness of the association and the consumer recognising Tropicana as a thicker, freshly squeezed juice drink, over and above a water based beverage. However, the message is brought home to the shopper through the distinctly unique experience. making both message and activity so unforgettable. I’ve no doubt the retention rate of this key message amongst those who experienced the activity would be far higher than had the brand opted for more traditional marketing methods such as TV or print. Experiences will also stand out in the memory far longer than any ‘unwelcomed’ or ‘disruptive’ brand message!

For more thoughts and views from the Lounge, head on over to our insights page.